Björn Lander appointed as CEO of Bluestep Bank
Björn Lander is a proven leader within financial services in the Nordics, with a strong track-record of digitalization and innovation in the distribution channels for financial products. Most recently, Björn was Global Head of OCP (Online Comparison Platforms) at Bauer Media Group, and prior to that Chief Executive Officer of Zmarta. Following Björn’s entry in October Rolf Stub will resume the position as Head of Strategy & Business Development.
Björn Lander, incoming CEO of Bluestep says: “I am excited to join Bluestep. It is a unique company focused on helping the growing share of the population which are not being served by the traditional banks”.
Per-Arne Blomquist, Chairman of the Board of Bluestep, comments: “Björn brings solid experience and knowledge having held executive positions within digital marketing and lead generation for financial products during the last 10 years. The appointment of Björn comes at a time when Bluestep is launching new initiatives and extends the company’s leading position in current products. I would also like to take the opportunity to thank Rolf for his strong contribution and leadership during the last ten months and look forward to working with him in his role as Head of Strategy & Business Development”.
This information is information that Bluestep Bank AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the contact person set out below on 8 July 2019 at 11:00 CET.
For more information, please contact:
Chairman of the Board, Bluestep Bank
+46 707 239 324
About Bluestep Bank
Bluestep Bank AB (publ) is a Swedish bank with presence in Sweden and Norway. The bank is specialized in catering for the growing share of the population that are not being served by traditional banks. Bluestep focuses on understanding each customers' situation and their future financial capabilities. Bluestep offers both lending products and deposits. The company has been operating since 2005 and have approximately 230 employees. The Company has its headquarter in Stockholm, an office in Helsingborg and a branch office in Oslo, Norway. Bluestep Bank is licensed by the Swedish Financial Supervisory Authority.